The healthy, hydrating beer. Cheers.
Updated: Jun 14, 2019
Finally, a beer that's proud of its nutrition label.
Beer or Gatorade? There’s no contest when it comes to taking the podium. The German Olympic team shipped thousands of cases of non-alcoholic beer into Olympic Village during the 2018 Pyeongchang Games and tied Norway for the most gold medals. Conventional beer can be healthy. Non-alcoholic beer is even healthier. And we partnered with WellBeing Brewing, the country’s first brewery dedicated to craft non-alcoholic beer, to make WellBeing Victory Wheat the healthiest--and most hydrating--pint you’ve ever cracked open.
Cheers to breaking milestones. WellBeing Victory Wheat is the first non-alcoholic craft beer to introduce electrolytes into the brewing process.
“We partnered with Buoy because of their essentially flavorless electrolyte formula, which works well with the flavor profile of alcohol” says Jeff Stevens, WellBeing founder and esteemed nondrinker. Every WellBeing Victory Wheat 16oz can has three servings of Buoy in it--nearly as many electrolytes as a Gatorade bottle.
That’s good news for us. 75% of Americans are chronically dehydrated according to a Center for Disease Control study. Most people don’t drink enough water. And, even if you’re getting in the recommended half-gallon each day, your workouts, iced coffee and after work happy hours are sucking those zesty electrolytes dry (hint: that’s why we made Buoy).
Losing as little as 2% of your body’s water content can significantly impair physical and mental performance. During an average workout, you lose 6%.
“Alcohol is so dehydrating and the added sugars and artificial junk in sports drinks just don’t make sense,” says Stevens. A beer is one the best recovery drinks you can find except alcohol counteracts most of its health benefits.
Alcohol suppresses the benefits of polyphenols. Or, the naturally occurring micronutrients in beer packed with antioxidants and anti-inflammatories that alcohol eats up. WellBeing Victory Wheat boasts a 0.19% alcohol by volume (ABV)--less than your GT’s Organic Gingerade Kombucha.
Let’s take a second to bask in those all but zero ABV rays. Typically, non-alcoholic brewers either limit the yeast’s fermentation or boil off the alcohol after brewing. Both compromise taste. WellBeing gently removes its alcohol in a vacuum at room temperature so the beer’s natural body, mouthfeel and aroma cling to every sip.
“It’s a far tastier Michelob Ultra meets Gatorade, without the stuff athletes don’t want” says Stevens. In an age where Gatorade has more sugar than a scoop of Ben & Jerry’s and Americans are drinking less alcohol year over year, we’re priming our I told you so pump up to those tuning out this health and wellness movement.
Beer innovation meets St. Louis. A lovetale turned city heritage that started when the German Adolophus Busch knocked on St. Louis’s door with America’s first pasteurized pint in 1852. 167 years later, WellBeing Victory Wheat pens another chapter in the city's sudsy history.
Now when you clink glasses with Prost!, the German cheers blessing your health, you’ll really mean it.